Brand: Miyake Home Decor

Essence: Timeless elegance meets modern sophistication in London’s premier décor destination.

Target: Discerning urbanites seeking quality, unique décor to elevate their spaces.

Positioning: Miyake offers curated pieces, blending craftsmanship and luxury, reflecting London’s vibrant spirit.

Key Messages: Quality Craftsmanship, Timeless Elegance, Personalized Service, London Inspired.

Visual Identity: Clean logo, neutral palette with metallic accents, aspirational imagery.

Experience: Immersive in-store environment, intuitive e-commerce, engaging events.

Channels: Social media, influencer partnerships, email marketing.

Metrics: Sales, brand awareness, customer satisfaction.