Services provided:
Research and Analysis
Branding
Collaterals design
Art Direction
Modern Brief Winner Award
Brand: Lyon Bistro
Essence: A taste of authentic French cuisine, blending tradition with modern flair, encapsulating the spirit of Lyon’s culinary heritage.
Target: Food enthusiasts, Francophiles, and diners seeking an elevated dining experience with a touch of French sophistication.
Positioning: Lyon Bistro stands as the epitome of French gastronomy, offering a culinary journey inspired by the vibrant flavors and culinary traditions of Lyon.
Key Messages: Authentic French Cuisine, Culinary Heritage of Lyon, Modern Flair, Sophisticated Dining Experience.
Visual Identity: Classic yet contemporary logo, French-inspired color palette with shades of brown, black, and white, imagery showcasing exquisite dishes and the ambiance of a bustling bistro.
Experience: Transporting guests to the streets of Lyon with every bite, creating memorable dining experiences through impeccable service and delectable dishes.
Channels: Social media platforms highlighting menu highlights and special events, partnerships with local influencers and food critics, email newsletters showcasing seasonal offerings and promotions.
Metrics: Customer satisfaction ratings, table turnover rates, social media engagement, and repeat visits.
Collaterals designs:
Collateral designs for Lyon Bistro include menus, business cards, table tent cards, flyers, loyalty cards, gift certificates, social media graphics, email newsletters, and signage, each serving to promote the restaurant’s offerings, engage customers, and reinforce its brand identity.
