Clara Palazuelo Estudio Creativo Diseño Gráfico

https://www.fundacioncasadealba.com/

Services provided:

Research and Analysis

Branding

Collaterals design

Art Direction

Brand: Fundación Casa de Alba 

We were tasked to design the identity and imagery of Fundación Casa de Alba, a cultural institution dedicated to preserving and promoting the rich heritage, history, and artistic legacy of the House of Alba, one of Spain’s oldest noble families.

The Foundation has an extensive art collection and three palaces that also required their own identity design.

Strategy:

The strategy for designing the brand identity of Fundación Casa de Alba involved capturing the essence of its rich heritage and cultural significance while ensuring consistency and coherence across its diverse assets, including its extensive art collection and three palaces.

Print Assets

The print assets for Fundación Casa de Alba were designed with a focus on brand identity, consistency, visual appeal, clarity, quality, adaptability, cultural sensitivity, and accessibility.

Museum Shop

Gift Shop

Aspects considered for the merchandising of the museum shop of Fundación Casa de Alba included brand alignment, product relevance, visual appeal, quality, pricing strategy, and visitor preferences.

Iconography

Palace Icons

Iconography is crucial for the Palaces of Fundación Casa de Alba as it visually communicates their rich heritage, history, and cultural significance, reinforcing identity and enhancing visitor experience.

Web Design:

In collaboration with Attomo Digital, who designed and built the Foundation website as well as the websites for the three palaces.

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