Services provided:
Research and Analysis
Branding
Collaterals design
Art Direction
Brand: Fundación Casa de Alba
We were tasked to design the identity and imagery of Fundación Casa de Alba, a cultural institution dedicated to preserving and promoting the rich heritage, history, and artistic legacy of the House of Alba, one of Spain’s oldest noble families.
The Foundation has an extensive art collection and three palaces that also required their own identity design.
Strategy:
The strategy for designing the brand identity of Fundación Casa de Alba involved capturing the essence of its rich heritage and cultural significance while ensuring consistency and coherence across its diverse assets, including its extensive art collection and three palaces.
Print Assets
The print assets for Fundación Casa de Alba were designed with a focus on brand identity, consistency, visual appeal, clarity, quality, adaptability, cultural sensitivity, and accessibility.
Museum Shop
Gift Shop
Aspects considered for the merchandising of the museum shop of Fundación Casa de Alba included brand alignment, product relevance, visual appeal, quality, pricing strategy, and visitor preferences.
Iconography
Palace Icons
Iconography is crucial for the Palaces of Fundación Casa de Alba as it visually communicates their rich heritage, history, and cultural significance, reinforcing identity and enhancing visitor experience.
Web Design:
In collaboration with Attomo Digital, who designed and built the Foundation website as well as the websites for the three palaces.
