Services provided:
Research and Analysis
Branding
Collaterals design
Art Direction
Brand: Elisseur Parfumerie Artisian
Essence: Exquisite luxury embodied in fragrant creations, where floral and fruity notes intertwine to captivate the senses, enhancing the opulence of the hotel experience.
Target: Discerning hotel guests seeking indulgent sensory experiences, appreciating the finer things in life.
Positioning: Elisseur is the epitome of luxury and refinement, offering unparalleled quality and sophistication in artisanal perfume and soap, elevating the hotel’s ambiance to new heights.
Key Messages: Exquisite Luxury, Captivating Scents, Unparalleled Quality, Artisanal Craftsmanship.
Visual Identity: Elegant logo evoking sophistication, soft and luxurious color palette inspired by floral and fruity hues, imagery showcasing the allure of the products in upscale hotel settings.
Experience: A sensory journey through luxurious scents, enveloping guests in a world of indulgence and relaxation, leaving a lasting impression of opulence and refinement.
Channels: Exclusive placement within the hotel’s amenities, personalized concierge recommendations, branded events showcasing the collection’s craftsmanship and elegance.
Metrics: Guest satisfaction ratings, repeat purchases, guest feedback on scent experiences, social media mentions and engagement from hotel guests.