Services provided:
Research and Analysis
Branding
Collaterals design
Packaging Design
Web Design
Art Direction
www.bonifaccio.com. Comming Soon
Brand Name: Bonifaccio
Concept: Bonifaccio is a boutique macaron bakery offering an array of exquisite flavors in a sophisticated setting. Each macaron is meticulously crafted to delight the senses and evoke a sense of luxury and indulgence.
Target Audience: Discerning dessert lovers, gift shoppers, and those seeking an elegant treat for special occasions.
Visual Identity:
Colors: Vibrant orange and pink, complemented by crisp white accents, creating a visually striking and modern aesthetic.
Logo: A sleek and elegant logo featuring the brand name in a stylish font with subtle macaron-inspired elements.
Typography: Chic and sophisticated fonts to convey a sense of refinement and elegance.
Imagery: High-quality images showcasing the beauty and variety of macarons, highlighting their vibrant colors and delicate textures.
Brand Touchpoints
Packaging: Luxurious packaging with the brand’s signature colors and logo, enhancing the premium feel of the product.
Menu Design: Elegant menus with clean typography and mouthwatering imagery to showcase the diverse range of macaron flavors.
Online Presence: A visually appealing website and social media profiles showcasing stunning photos of macarons, engaging with customers through interactive content, and providing updates on promotions and seasonal offerings.
Unique Selling Proposition (USP): Bonifaccio stands out for its dedication to quality and innovation, offering a curated selection of unique macaron flavors made with the finest ingredients.
Goals: To establish Bonifaccio as the premier destination for luxury macarons, attracting discerning customers and building a loyal following through exceptional product quality and impeccable service.
