Brand Name: Crips & Melt

Concept: Modern twist on classic sandwiches, focusing on crisp ingredients and melted cheese combinations.

Target Audience: Urban professionals, students, and families seeking quick, quality meals.

Visual Identity: Bold red, white, and blue color scheme, clean logo with sandwich elements, inviting typography.

Brand Touchpoints: Vibrant interior design, branded packaging, enticing menus, engaging online presence.

USP: Diverse selection of high-quality sandwiches crafted to satisfy any craving.

Goals: Establish Crips & Melt as the top choice for fresh, flavorful sandwiches, building a loyal customer base through exceptional service and memorable experiences.